GLOBAL BRANDING / BRAND RELAUNCH / BROADCAST / ONLINE / FILM/ OUTDOOR / PRINT / ART DIRECTION / CAMPAIGN DESIGN / SOCIAL / CONTENT
Global Relaunch campaign for the biggest airline in the world, Turkish Airlines using two of the world's biggest sports stars and one cultural phenomenon. The campaign included a global print and OOH as well as digital.
The spot has over 146 million views on YouTube and was recently voted YouTube's Ad of the Decade. Making it the most viewed commercial online in history.
NAMING AND BRAND DESIGN / CREATIVE DIRECTION / PACKAGING / LOGO DESIGN / WEBSITE DESIGN / PHOTOGRAPHY / SOCIAL / ONLINE / CONTENT
I partnered the founder as the Creative Director for the brand helping to name and design the brand. This included everything from the brand name to logo design, packaging, strategy, launch plan, website, all social content, photography. Pretty much every touch point of the brand and how it comes to life.
You can visit the brand site here:
BRAND CAMPAIGN / BROADCAST / FILM / ONLINE / DIGITAL / OUTDOOR / EXPERIENTIAL / EVENTS / ART DIRECTION / DESIGN
A social cause campaign to raise awareness for saving for retirement.
The campaign was centered around a live 4.01k run which was attended by over 10 000 people in Washington DC. The live event was turned into an interactive race course where people could answer simple questions about their retirement to become more aware.
The entire event was filmed and this content was used to create a national campaign as well as a digital experience where you could pledge your support and learn more about how saving as little as 1% could help you in your race for retirement.
CREATIVE DIRECTION / EVENTS / EXPERIENTIAL / DESIGN / SET DESIGN / LOGO DESIGN / SIGNAGE AND EVENT COLLATERAL DESIGN / STAGE DESIGN / TV SHOW / PROMOS / CONTENT / FILM / ONLINE
On June 4, 2014 we helped State Farm launch Neighborhood Sessions with the pop icon Jennifer Lopez - a program that brings big artists back to small neighborhoods, for a free concert and TV special event unlike any other. We not only threw a free concert for Bronx neighbors, but also shot and created a 60-minute TV special that debuted on TNT on February, 14, 2015, in partnership with Radical Media and Danny Clinch (photographer/director).
For a brand that strives to behave "like a good neighbor," Neighborhood Sessions was a chance to prove it in a very real way by thanking the good neighbors who helped JLO get to where she is today, and shine a light on other people in the Bronx doing good. State Farm took things a step further and made donations to help local causes, leaving a lasting impact on the neighborhood.
PRODUCT LAUNCH / BROADCAST FILM / ART DIRECTION / CAMPAIGN DESIGN
Launch campaign to introduce Window's new devices into North America.
The campaign is the best performing campaign in Microsofts history.
CREATIVE DIRECTION / BRANDING / ART DIRECTION / DESIGN / FILM ONLINE / BROADCAST / EVENTS / EXPERIENTIAL
To evolve the State Farm "Cliff Paul" campaign, we created the National Bureau of Assists (NBA) - a parallel organization to the National Basketball Association (NBA). We then filled it with other basketball stars that happened to have twins at State Farm. We shot two teasers along with a launch spot that all aired on Christmas Day 2014. This introduced everyone to the National Bureau of Assists and the new State Farm agents that work there. We then did the campaign follow-up with individual agent spots.
For digital we mirror imaged the actual NBA site with National Bureau of Assists (NBA) content.
OOH and print ran around the All Star games in NYC giving people actual assists around New York.
And limited edition basketball cards were created for fans.
CORPORATE TRAINING PROGRAM / US CARRIER TRAINING / COMEDY WRITING / CONTENT / EVENT / SOCIAL / ONLINE / OUTDOOR / DIGITAL / SET DESIGN / CAMPAIGN DESIGN
We partnered with Samsung to help them train all US Carriers on their new phone and services. We reinvented how corporate training is done by creating an entertainment platform to make training fun and engaging. This involved us creating a 1 hour comedy show using all the training and comedians as our vehicle. We wrote, directed and produced the show and toured it around 7 cities across the US.
Training made fun.
PRODUCT LAUNCH / CAMPAIGN DESIGN / ART DIRECTION / DESIGN/ ONLINE / DIGITAL / PRINT / POS / SOCIAL / CONTENT
A real time social product experiment conducted over 3 weeks in a small town in Alaska and documented to create a fully integrated and organically made Advertising campaign.
ONLINE / CONTENT / BRANDING / ART DIRECTION
At Valentine's Day no one thinks about gifting lollipops. It's all about the chocolate. So we had to change that.
BROADCAST FILM / CAMPAIGN / CREATIVE DIRECTION / ART DIRECTION / CRAFT
After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. We changed the POV on the Jingle to see just what happens at State Farm every time the Jingle is sung.
We also shot this fun "Sing off" spot with Elvis impersonators to coincide with Elvis's Birthday. Both spots were directed by Roman Coppola.
ART DIRECTION / DESIGN / PACKAGING / LOGO DESIGN / BRANDING / DIGITAL / APP DESIGN / WEB DESIGN / MOBILE / OOH / PRINT / CRAFT / TYPOGRAPHY / PHOTOGRAPHY / ILLUSTRATION / GRAPHICS
GLOBAL BROADCAST / FILM / ART DIRECTION / DESIGN / CRAFT