GLOBAL BRANDING / BRAND RELAUNCH / BROADCAST / ONLINE / FILM/ OUTDOOR / PRINT / ART DIRECTION / CAMPAIGN DESIGN / SOCIAL / CONTENT
A global relaunch campaign for the biggest airline in the world, Turkish Airlines using two of the world's biggest sports stars and one cultural phenomenon, the selfie. The campaign included global print, OOH as well as digital.
The spot has over 150 million views on YouTube, making it the most viewed commercial online in history. And was recently voted YouTube's Ad of the Decade.
I recently freelanced at BBH LA helping lead the T-Mobile account. This was an idea I helped the team bring to life. A partnership between T-Mobile and Netflix’s Stranger Things. We wanted T-Mobile to be a part of the cultural conversation around the show and the Season 3 premiere in an authentic way that made sense for both brands. Since there were no mobile phones in the 80’s we decided to focus on the Walkie Talkie in the show as it’s the most iconic communication device used. We decided to take the Walkie Talkie and bring it into the real world by using it to create a phone case. Introducing the T-Mobile T-ALKIE. This way we could take fans back to the 80's but in a cool way that allowed them to own something from the show. We created a limited amount of just 100. We worked with Kyle Lambert the artist responsible for all the iconic key art for the show to design the packaging. And a web app was also created to allow fans to use their mobile devices like a walkie talkie. Through this they could also win the T-ALKIE phone case and talk to their friends.
CREATIVE DIRECTION / EVENTS / EXPERIENTIAL / DESIGN / SET DESIGN / LOGO DESIGN / SIGNAGE AND EVENT COLLATERAL DESIGN / STAGE DESIGN / TV SHOW / PROMOS / CONTENT / FILM / ONLINE
On June 4, 2014 we helped State Farm launch Neighborhood Sessions with the pop icon Jennifer Lopez - a program that brings big artists back to small neighborhoods, for a free concert and TV special event unlike any other. We not only threw a free concert for Bronx neighbors, but also shot and created a 60-minute TV special that debuted on TNT on February, 14, 2015, in partnership with Radical Media and Danny Clinch (photographer/director).
For a brand that strives to behave "like a good neighbor," Neighborhood Sessions was a chance to prove it in a very real way by thanking the good neighbors who helped JLO get to where she is today, and shine a light on other people in the Bronx doing good. State Farm took things a step further and made donations to help local causes, leaving a lasting impact on the neighborhood.
BRAND CAMPAIGN / BROADCAST / FILM / ONLINE / DIGITAL / OUTDOOR / EXPERIENTIAL / EVENTS / ART DIRECTION / DESIGN
Run for a cause where the cause is you.
And donate to yourself.
A social cause campaign to raise awareness for saving for retirement.
The campaign was centered around a live 4.01k run which was attended by over 10 000 people in Washington DC. The live event was turned into an interactive race course where people could answer simple questions about their retirement to become more aware.
The entire event was filmed and this content was used to create a national campaign as well as a digital experience where you could pledge your support and learn more about how saving as little as 1% could help you in your race for retirement.
PRODUCT LAUNCH / BROADCAST FILM / ART DIRECTION / CAMPAIGN DESIGN
Launch campaign to introduce Window's new devices into North America.
The campaign is the best performing campaign in Microsofts history.
CREATIVE DIRECTION / BRANDING / ART DIRECTION / DESIGN / FILM ONLINE / BROADCAST / EVENTS / EXPERIENTIAL
To evolve the State Farm "Cliff Paul" campaign, we created the National Bureau of Assists (NBA) - a parallel organization to the National Basketball Association (NBA). We then filled it with other basketball stars that happened to have twins at State Farm. We shot two teasers along with a launch spot that all aired on Christmas Day 2014. This introduced everyone to the National Bureau of Assists and the new State Farm agents that work there. We then did the campaign follow-up with individual agent spots.
For digital we mirror imaged the actual NBA site with National Bureau of Assists (NBA) content.
OOH and print ran around the All Star games in NYC giving people actual assists around New York.
And limited edition basketball cards were created for fans.
CORPORATE TRAINING PROGRAM / US CARRIER TRAINING / COMEDY WRITING / CONTENT / EVENT / SOCIAL / ONLINE / OUTDOOR / DIGITAL / SET DESIGN / CAMPAIGN DESIGN
We partnered with Samsung to help them train all their US Carriers on their new phone and services. We reinvented how corporate training is done by creating an entertainment platform to make training fun and engaging. So instead of a boring PowerPoint presentation in a random hotel ballroom we created a 1 hour comedy show using comedians as our vehicle. We wrote, directed and produced the show and toured it around 7 cities across the US.
BROADCAST FILM / CAMPAIGN / CREATIVE DIRECTION / ART DIRECTION / CRAFT
After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. We changed the POV on the Jingle to see just what happens at State Farm every time the Jingle is sung.
We also shot an Elvis tribute spot with Elvis impersonators to coincide with Elvis's Birthday. Both spots were directed by Roman Coppola.
SOCIAL / CONTENT / FILM / BRANDING / DIGITAL / EXPERIENTIAL / ADVERTISING
A real time social experiment conducted in the small town of Kodiak, Alaska. Filmed and documented over the course of 3 weeks on location to test the power of Vaseline’s new prescription strength moisturizer. From this content we organically created a National Advertising campaign.
ART DIRECTION / DESIGN / PACKAGING / LOGO DESIGN / BRANDING / DIGITAL / APP DESIGN / WEB DESIGN / MOBILE / OOH / PRINT / CRAFT / TYPOGRAPHY / PHOTOGRAPHY / ILLUSTRATION / GRAPHICS