CREATIVE DIRECTION / BRANDING / ART DIRECTION / DESIGN / FILM ONLINE / BROADCAST / EVENTS / EXPERIENTIAL
To evolve the State Farm "Cliff Paul" campaign, we created the National Bureau of Assists (NBA) - a parallel organization to the National Basketball Association (NBA). We then filled it with other basketball stars that happened to have twins at State Farm. We shot two teasers along with a launch spot that all aired on Christmas Day 2014. This introduced everyone to the National Bureau of Assists and the new State Farm agents that work there. We then did the campaign follow-up with individual agent spots.
For digital we mirror imaged the actual NBA site with National Bureau of Assists (NBA) content.
OOH and print ran around the All Star games in NYC giving people actual assists around New York.
And limited edition basketball cards were created for fans.