While at Translation New York I led the State Farm Business. This is a selection of some of my favourite pieces of work we created.
State Farm NBA Sponsorship
To evolve the State Farm "Cliff Paul" campaign, we created the National Bureau of Assists (NBA) - a parallel organization to the National Basketball Association (NBA). We then filled it with other basketball stars that happened to have twins at State Farm. We shot two teasers along with a launch spot that all aired on Christmas Day 2014. This introduced everyone to the National Bureau of Assists and the new State Farm agents that work there. We then did the campaign follow-up with individual agent spots.
For digital we mirror imaged the actual NBA site with National Bureau of Assists (NBA) content.
OOH and print ran around the All Star games in NYC giving people actual assists around New York.
And limited edition basketball cards were created for fans.
Agency: Translation New York
Role: Creative Director / Art Director
Director: Mike Maguire
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State Farm Brand - Magic Jingle
After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. We changed the POV on the Jingle to see just what happens at State Farm every time the Jingle is sung.
We also shot an Elvis tribute spot with Elvis impersonators to coincide with Elvis's Birthday. Both spots were directed by Roman Coppola.