BRAND CAMPAIGN / BROADCAST / FILM / ONLINE / DIGITAL / OUTDOOR / EXPERIENTIAL / EVENTS / ART DIRECTION / DESIGN
A social cause campaign to raise awareness for saving for retirement.
The campaign was centered around a live 4.01k run which was attended by over 10 000 people in Washington DC. The live event was turned into an interactive race course where people could answer simple questions about their retirement to become more aware.
The entire event was filmed and this content was used to create a national campaign as well as a digital experience where you could pledge your support and learn more about how saving as little as 1% could help you in your race for retirement.