BROADCAST FILM / CAMPAIGN / CREATIVE DIRECTION / ART DIRECTION / CRAFT
After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. We changed the POV on the Jingle to see just what happens at State Farm every time the Jingle is sung.
We also shot an Elvis tribute spot with Elvis impersonators to coincide with Elvis's Birthday. Both spots were directed by Roman Coppola.