GLOBAL BRANDING / BRAND RELAUNCH / BROADCAST / ONLINE / FILM/ OUTDOOR / PRINT / ART DIRECTION / CAMPAIGN DESIGN / SOCIAL / CONTENT
A global relaunch campaign for the biggest airline in the world, Turkish Airlines using two of the world's biggest sports stars and one cultural phenomenon, the selfie. The campaign included global print, OOH as well as digital.
The spot has over 150 million views on YouTube, making it the most viewed commercial online in history. And was recently voted YouTube's Ad of the Decade.