GLOBAL BRANDING / BRAND RELAUNCH / BROADCAST / ONLINE / FILM/ OUTDOOR / PRINT / ART DIRECTION / CAMPAIGN DESIGN / SOCIAL / CONTENT
Global Relaunch campaign for the biggest airline in the world, Turkish Airlines using two of the world's biggest sports stars and one cultural phenomenon. The campaign included a global print and OOH as well as digital.
The spot has over 149 million views on YouTube and was recently voted YouTube's Ad of the Decade. Making it the most viewed commercial online in history.