While at Translation I led creative along with my Writer Partner, Nick Sonderup for the agencies biggest account, State Farm. We were tasked with growing the young adult side of the business. We led the charge on three campaigns while we were there. The brands NBA Sponsorship. The now iconic "Jingle" campaign and a content campaign.
State Farm's NBA Sponsorship is one of the biggest in the industry. Every year they sponsor the season kicking off the campaign on Christmas Day. We were tasked with taking what was an already successful campaign and extending it. The resulting idea was to take the iconic Cliff Paul twin campaign and evolve it beyond Cliff. So we created a parallel NBA team and brought more "Twins" into the campaign. Teaser and Launch spot below:
We also worked on updating the "Jingle" campaign and flipped the angle of the story to focus on the agents with our "Disappearing Agents" spot below:
And we launched a content platform where we brought famous neighbors back to their neighborhood to give back in way of a free concert for the people who helped get them to where they are. We kicked off the first one with Jennifer Lopez. We brought her back to the Bronx. 25 000 people attended the show. We captured content all around the event and the lead up with Jennifer. We then partnered with TNT as our broadcast partner. The event and content was edited together to form a 45min long show that aired on TNT. The platform is now in it's 4th year and still going strong. Show promo below: