A selection of some of my favourite work that we’ve created on the global LEGO sets for Adults portfolio.

AWAKEN YOUR JOY - A global brand campaign for Adults built off the insight that on the journey to adulthood we all loose our connections to our passions and the things that bring us joy. Adulting takes over. Our LEGO sets for Adults help re connect adults back to these passions and Awaken Your Joy. We used the metaphor of dead inside zombies to bring this to life. Directed by Traktor.

And then a selection of social first product launches.