We recruited Siri to bad mouth Apple in our Microsoft Windows 8 Campaign. The idea played into the iconic white demo Apple world but with a twist. It wasn't a familiar Apple Ad you we were seeing it was a Microsoft spot featuring a side by side with the Apple iPad and a Windows 8 device. In each spot Siri fell short to the Windows 8 device. All her imperfections and short falls were on full display against the Windows 8 devices. The campaign sent all the Apple and Microsoft fans crazy. Sales of the Windows 8 devices went threw the roof. The campaign is the best performing campaign in Microsofts history.