For our Global Fall 24 Brand Campaign “Play is your Superpower” we rebuilt the world with play with activations globally in NYC, London, Berlin, Tokyo, Seoul and Paris.

We turned the iconic London Battersea Powerstation into a LEGO Minifigure factory. The Berlin TV Tower into a LEGO brick alien spaceship, and gave tourists a LEGO brick built NYC subway in Times Square.

We also collaborated with Snap to create BRICKTACULAR, a LEGO Building lens that allowed you to get creative and build on your mobile phone. The app launched across 14 markets globally and won a 2025 Webby Award - People's Voice Winner Social - Best Use of Filters/Lenses

Agency: Our LEGO Agency, The Lego Group

Role: Global Creative Director - Brand