On June 4, 2014 we helped State Farm launch a live concert platform which we called, Neighborhood Sessions with the pop icon Jennifer Lopez - a program that brings big artists back to small neighborhoods, for a free concert and TV special event unlike any other. We not only threw a free concert for Bronx neighbors, attended by over 25 000 people, but also shot and created a 60-minute TV special that debuted on TNT on February, 14, 2015, in partnership with Radical Media and Danny Clinch (photographer/director).

For a brand that strives to behave "like a good neighbor," Neighborhood Sessions was a chance to prove it in a very real way by thanking the good neighbors who helped JLO get to where she is today, and shine a light on other people in the Bronx doing good. State Farm took things a step further and made donations to help local causes, leaving a lasting impact on the neighborhood.

Agency: Translation New York

Role: Creative Director / Art Director