Swagger over seventy. For the launch of Ikea’s first streetwear line we ditched the usual influencers and hit the streets of Chinatown in search of new models to showcase the collection.

Over 36 Million impressions.

Featured by Vogue.

Over $1 000 000 in PR with a budget of $7 000.

Merch sold out.

Proving style can belong to all.

Agency: TBWA Singapore

Role: Executive Creative Director

Awards: Craft Shortlist One Show 2021, PR Shortlist One Show 2021, Bronze APAC EFFIES 2021, PR Shortlist New York Festivals 2021.