We put Trump and KY in the same conversation. A product to help men last longer sexually with a controversial President that is incredibly polarizing. All the talk about Trump was around his new policies and how much longer he was going to last as a President. This was the perfect time to play straight into this conversation. We created a simple banner campaign posing the question, “How long will he last?” We placed this on all the major US news sites side-by-side with negative articles on Trump.