Andy is a Scottish-South African hybrid who is married to a Singaporean. He has lived and worked around the world; from Johannesburg to Prague, London, Singapore, Hong Kong, New York and Los Angeles. He has worked for some of the world's top creative agencies, such as Ogilvy, TBWA, WCRS, BBH, Droga5, CP+B, Translation and Iris Worldwide. He views the world through a lens of what's possible and his experiences living in different cities have contributed to his worldview.
Andy's work creates conversation and influences culture.
His global relaunch work for Turkish Airlines is currently the most viewed brand film online in history with over 151 million views. The film starring Lionel Messi and Kobe Bryant also won the YouTube Ad of the Decade Award.
He strives to create work that has purpose and meaning.
As the Creative Lead on the State Farm business at Translation New York, Andy was instrumental in creating and developing the Neighborhood Sessions platform. A music platform that brings famous artists back to their neighborhood to give back to the people who helped lift them up. The program geared towards introducing a young adult audience to insurance was kicked off by Bronx native Jennifer Lopez who returned to give a free concert to 25,000 people in the community. The concert and behind-the-scenes were filmed by Danny Clinch and edited into a 45-min TV Show which was successfully pitched and sold to TNT for broadcast. The platform is now in its 6th year and still going strong.
Andy has also created notable work for Microsoft featuring a competitive campaign that pitted Siri and Apple devices against Windows devices. The campaign went on to become the most successful campaign in Microsoft's history.
Most recently, Andy was at BBH LA where he led the T-Mobile account, which resulted in the creation of the T-ALKIE idea for the collaboration between T-Mobile and Netflix's Stranger Things.
Andy believes in the power of the big idea and in the importance of craft.
Through his career, he has worked across nearly every category and medium. He is able to work across the line from strategy to concepting to executing for film, online, social, content, experiential and events. Andy is also an experienced Photographer in his free time and has exhibited work in New York and Los Angeles. His Reflections of New York series which was shot on iPhone was picked up and licensed by Apple.
Andy is an experienced creative leader having worked with some of the best creative leaders in the world. He is experienced in growing new business and nurturing talent. He is passionate about inspiring the next generation of creative leaders. He is also a big believer in championing every person's super powers and has implemented this in his creative leadership roles encouraging everyone to bring these to light and share them in the agency.
// 2000 - 2019
BBH LA, Los Angeles FREELANCE CREATIVE DIRECTOR / May - June 2019 (Freelance CD on T-Mobile)
Iris Worldwide, New York EXECUTIVE CREATIVE DIRECTOR / 2017-2018 (Samsung, LinkedIn, CR7, King Games, elf cosmetics)
Droga5, New York CREATIVE DIRECTOR / 2016 Freelance 7 months (Prudential)
Translation, New York CREATIVE DIRECTOR / 2015-2016 (State Farm)
CP+B, Los Angeles ASSOCIATE CREATIVE DIRECTOR / 2013- 2014 (Turkish Airlines, Microsoft)
BBH, Singapore ASSOCIATE CREATIVE DIRECTOR / 2011-2013 (Google, Unilever - Vaseline, British Airways)
BBH, New York ASSOCIATE CREATIVE DIRECTOR / 2007-2010 (Google, Unilever - Vaseline/Axe)
Leo Burnett, Singapore CREATIVE / 2006-2007 (Samsung, Tiger Beer, McDonald’s)
WCRS, London CREATIVE / 2005-2006 (3 Mobile, Tic Tac)
TBWA / Hunt Lascaris, Johannesburg CREATIVE / 2003-2005 (BMW, Standard Bank, SAA)
Ogilvy, Johannesburg CREATIVE / 2001-2003 (Audi, Fanta, DSTV, OXY)
Ogilvy, Prague, CREATIVE / 2000-2001 (Dove, Ponds, Ford, KFC, Audi, Fanta)
ADVERTISING / BRANDING / EXPERIENTIAL / FILM / CONTENT / SOCIAL / EVENTS / DESIGN / ART DIRECTION / UX / STRATEGY / CRM / DIGITAL