This was a global pitch.

It came down to us (CP+B) and W+K.

We won.

The brief was to create a global platform idea to re launch the brand to the world. We needed to establish Turkish Airlines as the biggest airline in the world with the biggest fleet and that they fly to more destinations than any other airline.

Oh and the client wanted the film to get over 100 000 000 million views on YouTube. No big deal. We got 150 000 000.

Our platform idea - WIDEN YOUR WORLD

To bring this to life this we created an epic global selfie battle between Kobe Bryant and Lionel Messi. The film garnered billions of impressions globally. Exploded Twitter. Was the subject of countless memes online and amassed millions of shares.

And was crowned YouTube's Ad of the Decade.

http://www.adweek.com/news-gallery/advertising-branding/youtube-crowns-its-ad-decade-165137

Agency: CPB LA

Role: Art Director

Director: Joseph Kahn

Editor: Hank Corwin

Awards: YouTube Ad of The Decade